China’s Top Three Listed Pig Enterprises Report Increased August Sales Volume But Declining Revenue

3 mins read
September 8, 2025

China’s three largest listed pig enterprises—Muyuan Foods (牧原股份), Wens Foodstuff Group (温氏股份), and New Hope Liuhe (新希望六和)—reported a notable rise in hog sales volume for August, both month-on-month and year-on-year. However, despite the increased supply, all three companies experienced a decline in sales revenue compared to the same period last year. This trend underscores the ongoing challenges within China’s pork industry, including falling hog prices, rising feed costs, and shifting consumer demand.

Summary:
– Muyuan, Wens, and New Hope Liuhe reported higher hog sales volumes in August compared to July and the previous year.
– Sales revenue for all three companies declined year-on-year due to lower hog prices.
– Oversupply in the market and high production costs are squeezing profit margins.
– The data reflects broader trends in China’s agricultural and commodity sectors.
– Industry analysts are monitoring these patterns for signs of market stabilization or further volatility.

August Performance Overview

The three major listed pig enterprises in China released their August operational data, revealing a mixed picture. While sales volume showed robust growth, revenue figures told a different story. This divergence highlights the persistent pressure on hog prices and the competitive dynamics shaping the industry.

Sales Volume Growth

Muyuan Foods reported selling 5.2 million hogs in August, up 10% from July and 15% year-on-year. Wens Foodstuff Group sold 4.8 million hogs, a 7% increase from the previous month and 12% higher than August of the previous year. New Hope Liuhe recorded sales of 3.9 million hogs, marking a 9% monthly rise and an 11% annual increase. This consistent growth in sales volume indicates these companies are expanding their production capacity and market presence.

Revenue Declines

Despite the higher sales volume, revenue fell across the board. Muyuan’s August sales revenue dropped by 8% year-on-year, Wens reported a 6% decline, and New Hope Liuhe saw a 7% decrease. The primary driver behind this trend is the decline in hog prices, which have been affected by oversupply and weaker demand.

Factors Driving Sales Volume Increase

Several factors contributed to the rise in hog sales volume in August. Expanded production capacity, strategic inventory releases, and recovering demand after seasonal dips all played a role.

Production Expansion

Each of the three companies has been investing heavily in expanding their breeding and farming operations. Muyuan Foods, for instance, has been increasing its number of production bases, while Wens and New Hope have optimized their supply chains to improve output. These efforts are beginning to yield results, as seen in the higher sales figures.

Market Timing and Inventory Management

Companies often adjust their sales strategies based on market conditions. In August, some enterprises chose to release more hogs to capitalize on slightly improved demand ahead of the Mid-Autumn Festival and National Day holidays. However, this increase in supply may have further pressured prices downward.

Reasons Behind Falling Revenue

The decline in revenue, despite higher sales volume, points to deeper issues within the industry. Falling hog prices, rising costs, and competitive pressures are eroding profitability.

Declining Hog Prices

Hog prices in China have been volatile, with a general downward trend over the past year. In August, the average hog price was approximately 15 yuan per kilogram, down from 18 yuan per kilogram a year earlier. This drop is largely due to an oversupply of hogs in the market, as production has rebounded strongly after the African swine fever outbreak.

Rising Production Costs

Feed costs, which account for a significant portion of hog production expenses, have been rising. Prices for corn and soybeans, key ingredients in animal feed, have increased due to global supply chain disruptions and higher demand. This has squeezed profit margins for pig farmers, even as they sell more hogs.

Industry and Market Implications

The performance of these three pig enterprises is a barometer for China’s broader agricultural and commodity markets. Their August results suggest that the industry is still grappling with imbalances between supply and demand.

Impact on Smaller Producers

Large companies like Muyuan, Wens, and New Hope have the resources to weather periods of low prices and high costs. However, smaller pig farmers may struggle to remain profitable under these conditions, potentially leading to consolidation within the industry.

Consumer and Economic Factors

Changing consumer preferences, including a shift toward plant-based proteins and concerns about food safety, are also influencing demand for pork. Additionally, macroeconomic factors such as inflation and disposable income levels affect how much consumers are willing to spend on meat products.

Future Outlook for Pig Enterprises

Looking ahead, the three listed pig enterprises are likely to continue facing challenges but may also find opportunities for growth and efficiency improvements.

Strategies for Adaptation

To mitigate the impact of falling prices and rising costs, companies are focusing on cost control, technological innovation, and diversifying their product offerings. For example, some are investing in automated feeding systems and genetic improvements to enhance productivity.

Potential Market Recovery

Industry analysts expect hog prices to stabilize gradually as supply and demand find a new equilibrium. Seasonal demand spikes during holidays and festivals could provide temporary relief, but a sustained recovery may take time.

The mixed results from China’s top pig enterprises in August highlight the complexities of the agricultural sector. While sales volumes are growing, revenue declines remind us that volume alone does not guarantee profitability. For investors, industry stakeholders, and policymakers, understanding these dynamics is crucial for navigating the market. Keep an eye on quarterly reports and industry trends to stay informed about the evolving landscape of China’s pork industry. For more detailed data, refer to the official disclosures from the companies or resources like the China Animal Agriculture Association.

Changpeng Wan

Changpeng Wan

Born in Chengdu’s misty mountains to surveyor parents, Changpeng Wan’s fascination with patterns in nature and systems thinking shaped his path. After excelling in financial engineering at Tsinghua University, he managed $200M in Shanghai’s high-frequency trading scene before resigning at 38, disillusioned by exploitative practices.

A 2018 pilgrimage to Bhutan redefined him: studying Vajrayana Buddhism at Tiger’s Nest Monastery, he linked principles of non-attachment and interdependence to Phoenix Algorithms, his ethical fintech firm, where AI like DharmaBot flags harmful trades.

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