Executive Summary: Key Takeaways from Lei Jun’s Live Stream
The recent live stream by Xiaomi Group (小米集团) founder Lei Jun (雷军) provided critical insights into the company’s automotive ambitions and its handling of market controversies. For investors and industry watchers, the key points are:
– Lei Jun (雷军) and his team directly addressed the “Greenbelt Warrior” controversy, labeling it as misleading and harmful to owners, while emphasizing Xiaomi’s commitment to combating misinformation.
– A technical dissection of the YU7 SUV revealed advanced safety features, including redundant power systems for door locks and a focus on structural integrity with ultra-high-strength steel.
– Xiaomi Auto delivered 410,000 vehicles in 2025, surpassing revised targets, with the YU7 achieving rapid market penetration and challenging established players like Tesla.
– The automotive business reached a milestone with its first quarterly operating profit in Q3 2025, demonstrating a faster path to profitability than many peers.
– Future strategy involves a pivot from rapid scaling to technological refinement, with a pipeline of new models spanning pure electric and range-extender technologies across broader price segments.
Confronting the Storm: Lei Jun’s Candid Address on the YU7 Controversy Response
The YU7 controversy response was the centerpiece of Xiaomi Group (小米集团) founder and CEO Lei Jun’s (雷军) New Year’s live broadcast from the Beijing factory. “The overwhelming public opinion left us all a bit dazed,” Lei Jun (雷军) admitted, setting a tone of transparency rarely seen in the high-stakes electric vehicle (EV) sector. This YU7 controversy response marks a strategic shift for Xiaomi, moving from a reliance on “technology speaking for itself” to proactive engagement with market narratives.
Debunking the “Greenbelt Warrior” Narrative
Xu Jieyun (徐洁云), Special Assistant to the Chairman and Deputy General Manager of Strategic Marketing at Xiaomi Group, was unequivocal in his assessment. He stated that the “Greenbelt Warrior” label was a deliberate attempt to “set the rhythm and stick a label” on the vehicle, a move that has unfairly harmed car owners. This YU7 controversy response aimed to dismantle what the company views as coordinated online disparagement. Lei Jun (雷军) reinforced this by announcing plans to strengthen Xiaomi’s legal team to decisively combat “blackwater armies” that smear both the brand and its customers.