Haidilao’s ‘Point-and-Fire’ System Exposed: Former Employee’s Viral Post Sparks Cross-Province Police Investigation

2 mins read
March 22, 2026

– A former Haidilao employee’s detailed online post criticizing the company’s ‘point-and-fire’ management system has gone viral, highlighting strict workplace practices.
– The employee, referred to as Wang, was contacted by police from Jianyang, Sichuan, for a cross-province investigation, linked to her social media activity.
– Legal experts, including Lawyer Li Songmei (李送妹) and Lawyer Sui Sijin (隋思金), argue that the case likely does not meet criminal standards, emphasizing factual reporting.
– Haidilao has not issued a formal response, leaving questions about corporate transparency and the treatment of whistleblowers.
– This incident underscores governance risks in Chinese consumer companies and the balance between reputation management and free expression.

Haidilao, the global hotpot giant famed for its exceptional service, is now embroiled in a controversy that cuts to the core of its operational ethos. A former employee’s candid social media revelations about the company’s rigorous ‘point-and-fire’ system have not only captivated public attention but also led to an unprecedented cross-province police investigation. This situation throws a spotlight on the intense pressures within China’s service sector, where management practices often walk a fine line between discipline and overreach. As the story unfolds, it prompts crucial discussions about corporate accountability, employee welfare, and the legal frameworks governing online speech in an era where digital platforms amplify worker voices. The focus on Haidilao’s ‘point-and-fire system’ here reveals deeper systemic issues that could influence investor sentiment and market stability.

Decoding Haidilao’s ‘Point-and-Fire’ Management Model

The ‘point-and-fire system’ at Haidilao refers to a stringent management approach where employees are constantly monitored and assessed based on strict service standards, often with immediate consequences for perceived shortcomings. This system, though not officially named as such by the company, has been described by former employees as a high-pressure environment where compliance is paramount.

Employee Experiences: A Glimpse into Daily Rigors

According to the former employee Wang, who shared her account online, Haidilao enforces a culture of ‘smile, run, and answer’—where staff must always appear cheerful, move quickly, and respond promptly to customers. She recalled instances where colleagues were reprimanded for minor infractions, such as not smiling during a menstrual cramp or mishearing radio communications. One anecdote involved a manager being demoted to a server role after a high-level executive visited a store and received a curt response from an employee. Wang’s posts included screenshots from work chats showing rewards for ‘strong urgency’ and penalties like writing lines for lapses, painting a picture of a micromanaged workplace. These practices, while aimed at maintaining Haidilao’s service reputation, have raised concerns about employee well-being and the ethical boundaries of such management tactics.

The Cultural Impact and Psychological Toll

The relentless focus on performance metrics within the ‘point-and-fire system’ creates an atmosphere of fear and anxiety among workers. Wang noted that employees became overly cautious, memorizing executives’ preferences and living in constant dread of surprise inspections. This environment, she observed, eroded empathy and fostered a transactional mindset, where avoiding reprimands took precedence over human connection. The psychological strain was evident in her own experience; during her stint as a manager in the Philippines, she faced pressure to lay off staff amid business declines, leading to distress and eventual resignation. Such accounts suggest that Haidilao’s ‘point-and-fire system’ may have unintended consequences on morale and retention, potentially affecting long-term operational efficiency.

The Social Media Storm: From Post to Police Probe

Wang’s decision to document her Haidilao experiences on Weibo, where she has over 23,000 followers, transformed a personal grievance into a public issue. Her posts, which included videos of penalties like deep squats for tardiness, resonated with many netizens, drawing attention to labor practices in China’s service industry.

The Viral Critique and Its Aftermath

Public and Legal Reactions

The case has sparked debate on Chinese social media, with many users expressing support for Wang and criticizing Haidilao’s alleged heavy-handed response. Legal experts have weighed in, noting that while companies have the right to report perceived defamation, the bar for criminal liability is high. The lack of direct communication from Haidilao has fueled speculation about the company’s involvement in the police contact, though no evidence has been publicly presented. This scenario underscores the power dynamics at play when individuals challenge corporate giants, and it serves as a cautionary tale for employees considering public whistleblowing.

Legal Analysis: Navigating the Crime of Damaging Commercial Reputation

The potential legal basis for the police investigation revolves around the crime of damaging commercial reputation, which requires proof of fabricated facts and significant losses. In this context, Wang’s accounts of Haidilao’s ‘point-and-fire system’ are central to assessing whether her actions cross legal thresholds.

Expert Insights from Legal Professionals

The Threshold for Criminal LiabilityCorporate Governance and Haidilao’s Response: A Silence That Speaks Volumes

Haidilao’s handling of this controversy has been marked by a lack of formal engagement, with the company not issuing any public statement despite repeated media inquiries. This silence is telling in an era where corporate transparency is increasingly valued by stakeholders.

Internal Channels and Official Positions

Market Implications and ESG ConsiderationsForward-Looking Insights for Investors and Stakeholders

The Haidilao controversy offers several lessons for market participants. Firstly, it highlights the importance of due diligence on corporate culture and employee relations, as these can be early indicators of systemic risks. Secondly, it demonstrates how social media can amplify minor disputes into major crises, requiring agile response strategies from companies.

Actionable Advice for Monitoring Chinese Equities

Call for Transparency and Reform
Eliza Wong

Eliza Wong

Eliza Wong fervently explores China’s ancient intellectual legacy as a cornerstone of global civilization, and has a fascination with China as a foundational wellspring of ideas that has shaped global civilization and the diverse Chinese communities of the diaspora.