Unveiling the Capital Game: Zhou Hongyi’s Alleged Hidden Shareholding and违规减持 in 360’s A-Share Saga

9 mins read
March 31, 2026

Executive Summary

This article delves into the complex capital maneuvers surrounding 三六零 (360)’s relisting on the A-share market, focusing on alleged regulatory breaches by its founder, Zhou Hongyi (周鸿祎). Key takeaways include:

– Zhou Hongyi is accused of using hidden shareholding arrangements via the Tianjin Qiyuan fund to obscure his control, avoiding disclosure as a consistent actor.

– These arrangements enabled违规减持套现 over 1.2 billion yuan, violating lock-up commitments for major shareholders and一致行动人 (persons acting in concert).

– The case highlights potential信披 (information disclosure) violations under Chinese securities law, with risks of criminal liability for欺诈发行股票 (fraudulent issuance of securities).

– Investor disputes, including public criticism by Fu Sheng (傅盛), underscore broader governance concerns in 360’s shareholder base amid market volatility.

– Regulatory scrutiny from bodies like the中国证监会 (China Securities Regulatory Commission, CSRC) could reshape enforcement in Chinese equities, impacting investor confidence.

The High-Stakes Relisting of 360: A Capital Market Gambit

In the annals of Chinese capital markets, few moves have been as audacious as the relisting of 三六零 (360) from U.S. exchanges to the A-share market. This process, involving privatization and a backdoor listing via江南嘉捷 (Jiangnan Jiajie), was a数百亿规模 (multi-billion yuan) capital game that promised lucrative returns for strategic investors. However, beneath the surface, hidden shareholding and违规减持 by key insiders have cast a shadow over this ambitious endeavor, revealing cracks in corporate governance and regulatory oversight. For global investors, understanding these nuances is critical to navigating the risks and opportunities in Chinese equities.

The journey began in 2016, when a财团 (consortium) led by中信国安 (CITIC Guoan) and including光大 (Everbright),红杉 (Sequoia),平安 (Ping An), and泰康 (Taikang) orchestrated a约200亿 (approximately 20 billion yuan) privatization deal. Leveraged with support from招商银行 (China Merchants Bank), this transaction aimed to capitalize on higher valuations in the A-share market. By 2018, 360 successfully借壳上市 (backdoor listed) on the上海证券交易所 (Shanghai Stock Exchange), but the aftermath has been fraught with controversy, as promised windfalls for shareholders dwindled amid股价 (stock price) underperformance.

The Mechanics of Privatization and Relisting

Relisting a company across markets typically involves二次上市 (secondary listing),双重上市 (dual primary listing), or私有化后重新上市 (relisting after privatization). The latter, as seen with 360, is the most complex, requiring capital equivalent to the流通市值 (floating market capitalization) for buyouts. This often entails百亿级 (billion-yuan) transactions, with leverage放大 (amplified) to bet on溢价 (premiums) in the new market. However, as 360’s case shows, outcomes can diverge sharply from expectations, leading to disputes among investors who anticipated丰盛宴 (a lavish feast) but faced雷阵 (a minefield) instead.

Data from Wind Information indicates that 360’s stock price peaked shortly after its A-share debut but has since declined by over 70%, pressured by operational challenges and market sentiment. This underperformance is the症结 (crux) of current issues, fueling allegations of hidden shareholding and违规减持 by insiders like Zhou Hongyi, which have eroded trust and triggered regulatory concerns.

Uncovering Zhou Hongyi’s Hidden Shareholding Arrangements

At the heart of this scandal lies the天津奇缘股权投资合伙企业(有限合伙) (Tianjin Qiyuan Equity Investment Partnership, hereinafter Qiyuan Fund), a私募基金 (private equity fund) with备案金额 (filed capital) of 48.6 billion yuan. Established in 2015, this fund played a pivotal role in 360’s pre-listing investments, yet its connection to Zhou Hongyi was allegedly concealed through股权代持 (shareholding entrustment). This hidden shareholding arrangement allowed Zhou to maintain control without proper disclosure, bypassing rules for一致行动人 (persons acting in concert) and enabling subsequent违规减持.

Public filings for 360’s listing only disclosed奇信志成 (Qixin Zhicheng) and天津众信 (Tianjin Zhongxin) as Zhou Hongyi’s关联股东 (related shareholders) and一致行动人, omitting Qiyuan Fund. However, investigation reveals that the fund’s management company,天津奇缘私募投资基金公司 (Tianjin Qiyuan Private Investment Fund Company), was controlled by Zhou and his then-wife胡欢 (Hu Huan) via代持人 (nominee shareholders). This hidden shareholding and违规减持 scheme remained obscured until whistleblowers brought it to light.

The代持 Network: Huo Quansheng, Feng Dehua, and Wang Ye

Three individuals—霍全生 (Huo Quansheng),冯德华 (Feng Dehua), and王晔 (Wang Ye)—served as nominal shareholders in Tianjin Qiyuan, masking Zhou Hongyi’s beneficial ownership. Evidence suggests these代持人 had ties to 360:

-霍全生 (Huo Quansheng) shares a name with a former 360 administrative employee and served as执行董事 (executive director) for珠海市奇新壹号信息技术有限公司 (Zhuhai Qixin Yihao Information Technology Co., Ltd.), a vehicle for360金融 (360 Finance) holdings.

– Tianjin Qiyuan’s备案信息 (filing information) shows contact details matching those of奇信志成 (Qixin Zhicheng) and other Zhou-linked entities, while its风控合规负责人 (risk compliance officer) was a former 360 employee.

An insider from Qiyuan Fund disclosed that the fund was managed by胡欢 (Hu Huan), with the代持人 never appearing in operations. This hidden shareholding arrangement allowed Zhou Hongyi to skirt disclosure obligations, setting the stage for违规减持 that would later套现 (cash out) significant sums.

The违规减持: Timeline, Impact, and Market Fallout

The consequences of undisclosed hidden shareholding became apparent through违规减持 by Qiyuan Fund, which avoided锁定期 (lock-up period) constraints for major shareholders. Zhou Hongyi had承诺 (committed) to a 36-month lock-up for大股东及其一致行动人 (major shareholders and persons acting in concert) upon 360’s 2018 listing, expiring in February 2021. However, since Qiyuan Fund was not disclosed as a一致行动人, its holdings were treated as unrestricted, leading to two rounds of提前减持 (early减持).

First Round of违规减持 (2020-2021)

From March to July 2020, Qiyuan Fund减持 (reduced holdings) over 46 million shares of 360, generating交易金额 (transaction value) exceeding 9 billion yuan. This occurred before the official lock-up expiry, violating Zhou’s commitments and exploiting the hidden shareholding loophole. The减持 was facilitated by LP exits, including周亚辉 (Zhou Yahui) and马超 (Ma Chao), who capitalized on the premature liquidity.

Second Round of违规减持 (2023)

In April 2023, Zhou Hongyi and胡欢 (Hu Huan) announced their离婚 (divorce), triggering a股权分割 (share split) and a new promise not to减持 for one year. Yet, Qiyuan Fund, still outside regulatory view, proceeded to sell over 29 million shares in May 2023,套现 (cashing out) more than 3 billion yuan. Combined, these hidden shareholding and违规减持 moves totaled over 12 billion yuan in proceeds, undermining market confidence and sparking outrage among other investors.

The impact extended beyond financial gains: 360’s stock price, already depressed, faced additional pressure, while shareholder disputes intensified. Investors like蒋超 (Jiang Chao),黄武进 (Huang Wujin), and even王思聪 (Wang Sicong) found their exits complicated by the fund’s actions. The presence of controversial entities like阜兴系 (Fuxing Group) in the fund’s LP structure added to the governance risks, highlighting how hidden shareholding and违规减持 can distort capital allocation in Chinese equities.

Regulatory and Legal Implications:信披 Violations to Criminal Risks

This case of hidden shareholding and违规减持触及 (touches) multiple regulatory red lines in China’s capital markets. Under the证券法 (Securities Law),信息披露义务人 (information disclosure obligors) must accurately report一致行动人 relationships and shareholding changes. Failure to do so can lead to责令改正 (rectification orders),警告 (warnings),罚款 (fines), and even市场禁入 (market bans) for severe cases. The中国证监会 (CSRC) has been tightening enforcement, with recent amendments emphasizing transparency for保护投资者 (investor protection).

Whistleblowers like Mr. Liu (a pseudonym), a资深投资者 (seasoned investor) in 360’s pre-listing rounds, have submitted举报材料 (tip-off materials) to天津证监局 (Tianjin Securities Regulatory Bureau), leveraging China’s吹哨人制度 (whistleblower system). Their allegations center on信披违法 (information disclosure violations) and potential刑事犯罪 (criminal offenses), which could reshape the legal landscape for hidden shareholding and违规减持 cases.

Potential Criminal Liability Under Chinese Law

The刑法 (Criminal Law) outlines relevant罪项 (offenses), such as欺诈发行股票、债券罪 (crime of fraudulent issuance of stocks or bonds) and违规披露、不披露重要信息罪 (crime of违规披露 or non-disclosure of important information). With a追诉期 (statute of limitations) of up to ten years and情节加重 (aggravating circumstances) like套现 over 12 billion yuan, Zhou Hongyi and associates could face severe penalties if proven guilty. Legal experts cite precedents like康美药业 (Kangmei Pharmaceutical) case, where信披 fraud led to hefty fines and imprisonment, underscoring the risks in hidden shareholding and违规减持 schemes.

Moreover, the case aligns with broader regulatory trends. The国务院 (State Council) and中国人民银行 (People’s Bank of China) have emphasized金融稳定 (financial stability), pushing for stricter oversight of私募基金 (private equity funds) and上市公司 (listed companies). As such, this hidden shareholding and违规减持 scandal may trigger wider probes into similar capital market practices, affecting investor strategies in Chinese equities.

Broader Context: Investor Disputes and Market Dynamics

Beyond regulatory angles, the hidden shareholding and违规减持 controversy has ignited public feuds among 360’s investors, reflecting deeper tensions in its shareholder base. Most notably,傅盛 (Fu Sheng), founder of猎豹移动 (Cheetah Mobile), publicly criticized Zhou Hongyi in微信群 (WeChat groups), accusing him of不还钱 (not repaying debts) and删好友 (deleting contacts). This outburst, though later resolved with an apology, highlighted the frustrations of investors who felt shortchanged by 360’s capital maneuvers.

Fu Sheng’s dispute involved a claimed 1 billion yuan, echoing Zhou’s recent 1 billion yuan donation to西安交通大学 (Xi’an Jiaotong University). Such coincidences underscore the高额赌注 (high stakes) in these hidden shareholding and违规减持 games, where personal and corporate finances intertwine. Other investors, including those in奇信志成 (Qixin Zhicheng)—now in清算程序 (liquidation process)—are also seeking exits, as 360’s股价 underperformance limits returns.

Market Confidence and Corporate Governance Challenges

The fallout from hidden shareholding and违规减持 extends to market sentiment. Data from沪深交易所 (Shanghai and Shenzhen Stock Exchanges) shows that governance scandals can lead to股价波动 (stock volatility) and资本外流 (capital outflows). For 360, the AI风口 (AI boom) has offered a reprieve, with Zhou Hongyi频繁亮相 (frequently appearing) to promote AI initiatives. However, as the company stated in response to Fu Sheng:企业家打造个人影响力,归根结底还是要靠产品和用户价值,而不是依赖情绪表达或话题炒作 (Entrepreneurs build influence ultimately through products and user value, not emotional expressions or hype). This highlights the need for transparency over hidden shareholding and违规减持 to sustain long-term trust.

Investors worldwide should note that Chinese equities, while offering growth potential, require diligent due diligence on一致行动人 structures and信披 practices. Cases like this hidden shareholding and违规减持 saga serve as cautionary tales, emphasizing the importance of regulatory compliance in navigating China’s dynamic capital markets.

Forward-Looking Insights: Navigating Chinese Equities Amid Scrutiny

As the hidden shareholding and违规减持 case unfolds, several key trends will shape the future for 360 and Chinese equities at large. Regulatory actions from the中国证监会 (CSRC) could set new precedents for enforcement, potentially accelerating reforms in信披 standards and一致行动人 rules. For investors, this means heightened scrutiny on corporate governance, with tools like ESG (Environmental, Social, and Governance) metrics gaining relevance in assessing Chinese stocks.

360’s strategic pivot to AI, including investments in大模型 (large models) and智能硬件 (smart hardware), may offset some reputational damage, but sustained recovery hinges on resolving the hidden shareholding and违规减持 allegations. Market participants should monitor天津证监局 (Tianjin Securities Regulatory Bureau) investigations and any legal proceedings, which could impact 360’s stock liquidity and valuation.

Call to Action for Global Investors

In light of this hidden shareholding and违规减持 exposé, sophisticated investors are advised to:

-加强尽职调查 (Enhance due diligence): Scrutinize一致行动人 disclosures in Chinese listed companies, using resources like巨潮资讯网 (CNINFO) for filings and regulatory announcements.

-关注监管动态 (Monitor regulatory developments): Stay updated on CSRC guidelines and enforcement actions, which may signal broader market shifts.

-多元化风险 (Diversify risks): Balance exposures in Chinese equities with other asset classes, considering governance risks highlighted by cases like 360’s.

-倡导透明度 (Advocate for transparency): Support initiatives for better信披 and whistleblower protections in global investment frameworks.

The hidden shareholding and违规减持 saga at 360 is more than a corporate scandal—it’s a microcosm of the challenges and opportunities in China’s capital markets. By learning from these events, investors can make informed decisions, contributing to a more stable and transparent financial ecosystem. As whispers of还钱 (repaying debts) echo beyond Fu Sheng, the call for accountability grows louder, reminding us that in the high-stakes game of capital, integrity remains the ultimate currency.

Eliza Wong

Eliza Wong

Eliza Wong fervently explores China’s ancient intellectual legacy as a cornerstone of global civilization, and has a fascination with China as a foundational wellspring of ideas that has shaped global civilization and the diverse Chinese communities of the diaspora.